As the Digital Marketer for FirstDex, I worked across SEO, Meta Ads, Google Ads (PPC), and social media marketing. My focus was on developing channel-specific strategies, creating relevant content, reaching potential users, and optimizing advertising campaigns around the project’s marketing objectives.

1. Social Media Marketing

Developed content strategies for Facebook, Instagram, X, and YouTube to build brand awareness, communicate the platform’s offerings, and maintain a consistent online presence across social channels.

2. Meta Ads Campaign Management

Planned and managed conversion-focused Facebook and Instagram advertising campaigns. This included audience targeting, retargeting strategies, campaign monitoring, and optimization to reach relevant audiences and encourage meaningful actions.

3. Google Ads & PPC

Managed Google Search and Display campaigns using high-intent keywords, audience targeting, A/B testing, and budget optimization. The objective was to attract relevant traffic and improve campaign efficiency.

4. Search Engine Optimization (SEO)

Worked on SEO as part of the broader digital marketing strategy, supporting the goal of improving organic visibility and helping relevant audiences discover FirstDex through search.