Project - FirstDex
Project Overview
First Decentralized Exchange in India. The Website Address is https://firstdex.in
FirstDex stands as a leading decentralized exchange, offering more than 300 tokens across multiple blockchains to choose from providing unparalleled variety for traders and investors.
Dive into a dynamic ecosystem where innovation meets diversity, empowering users to explore the crypto market like never before.
- I managed SEO optimization, PPC advertising campaigns, and social media marketing to increase online visibility, generate quality leads, and drive bookings through digital channels.
Key Responsibilities & Actions:
Social Media Marketing (SMM)
- Developed and executed a complete content strategy for Facebook, Instagram, Twitter (X), and YouTube.
Created educational, engaging, and promotional content tailored for crypto traders and investors.
Designed visual campaigns highlighting FirstDex’s unique value proposition (first mover in India, 300+ tokens, multi-chain support).
Engaged with the community through polls, Q&A, infographics, reels, and trending hashtags.
Built a consistent brand voice that balanced professionalism with approachability in the crypto space.
Meta Ads
I specialize in creating and managing Meta Ads campaigns on Facebook and Instagram, designed to drive brand growth, quality traffic, and maximize ROI. By leveraging precise targeting, custom audiences, and data-driven strategies, I help businesses generate leads, boost sales, and enhance their online presence.
For this project, I:
Planned and executed location-based campaigns across Sydney and other major cities.
Designed conversion-focused creatives that showcased premium limo services and unique selling points.
Applied A/B testing to refine ads for higher CTR and stronger conversion rates.
Launched retargeting campaigns to turn website visitors into loyal customers and bookings.
📌 Here’s a glimpse of my work—check out the portfolio images below.
PPC (Google Ads)
I create and manage PPC (Pay-Per-Click) campaigns across Google Search, Display, and YouTube to drive high-quality traffic, generate leads, and maximize ROI. By using smart keyword targeting, ad copy optimization, and data-driven bidding strategies, I help businesses reach the right audience at the right time and turn clicks into conversions.
PPC Campaigns:
Planned and executed Google Search Ads targeting high-intent keywords for limo bookings.
Designed Display Ads with strong visuals to increase brand visibility across partner websites.
Launched retargeting campaigns to re-engage website visitors and boost booking conversions.
Optimized campaigns through A/B testing of ad copies, extensions, and landing pages.
Managed budgets effectively to ensure maximum ROI and reduced cost-per-acquisition (CPA).
📌 Here’s a showcase of my PPC portfolio proof—check out the images below.
🔹 Achievements
✅ Google Ads (PPC Campaigns):
Drove 8,580+ clicks and 1.36M impressions with highly targeted PPC campaigns.
Achieved a strong average CPC of ₹3.78, ensuring cost-effective traffic generation.
Managed ad spend of ₹32.4K while maintaining optimized ROI and lead flow.
Increased brand visibility through high-impression display and search campaigns.
✅ Meta Ads (Facebook & Instagram):
Successfully ran 8+ campaigns across Facebook & Instagram, including follower growth, engagement, and app installs.
Reached millions of users with tailored ad strategies (over 4.4M impressions in one campaign).
Reduced acquisition cost with low cost-per-result (₹1.02 – ₹2.18) for engagement & follower campaigns.
Generated 15K+ Instagram followers and 2.4K+ profile visits from a single campaign.
Delivered 5K+ app installs through targeted launch campaigns on both iOS & Android.
Scaled campaigns across multiple cities, achieving consistent performance at optimal budgets.
✅ Organic Social Media Growth (July–August 2025):
Facebook:
7.7M views (+626%), 1.2M reach (+574%), and 5.5K interactions (+530%).
Gained 13.8K new followers (+69.5%) with strong content performance.
Instagram:
5.1M views, 3.8M reach, and 22.6K interactions with 30K+ link clicks.
Sustained engagement growth, driving high traffic through link clicks and interactions.
X (Twitter) Performance (Last 3 Months):
17.8K impressions with an impressive 82.3% engagement rate.
2.6K likes, 92 reposts, and 44 replies – indicating strong engagement per tweet.
Achieved 11.5K new followers (+1,149,000%) through organic growth.
Maintained consistent posting strategy leading to high retention and visibility.
YouTube Channel Analytics
Views: 56,151 ⬆️ +999% vs. previous 28 days
Watch Time (Hours): 425.1 ⬆️ +999%
Subscribers Gained: +3,500 ⬆️ +999%
Overall Subscriber Count (as of Aug 25, 2025): 3,522
🛠️ Tools Used
Meta Ads Manager: For creating and managing Facebook & Instagram ad campaigns with precise audience targeting and A/B testing.
Google Ads (PPC): For running targeted campaigns focused on high-intent keywords and maximizing ROI.
Twitter Ads: For reaching niche audiences and driving engagement with promoted tweets and campaigns.
Social Media Platforms (Organic + Paid): For content distribution, community growth, and engagement strategies.
Free Consultation and Services
About Me
I’m Nurnobi Islam, a Top Meta Ads Specialist & Global PPC Consultant who’s spent over six years turning ad budgets into real growth. I’ve seen businesses pour money into campaigns that just don’t convert — and I knew there had to be a better way.
Contact Information
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